The verdict
On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.
What the data says
- Madgicx starts lower, at $49/mo against $295/mo.
- Both have an API and an MCP server, so either works with AI employees.
- In our Paid social ranking, BidX places 9 and Madgicx 1 of 15.
Side by side
Plans and pricing
BI
BidX
- Self Service PlatformIndependent sellers managing their own ads$295/mo
- Managed PlatformTeams needing operational assistance$1,500/mo
- Managed ServiceAgencies or large-scale advertisers$3,500/mo
Madgicx
- Tracking Pro (add-on)Optional add-on for advanced tracking and attribution, with quarterly and annual discounts.$49/mo
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Madgicx if…
Agencies and e-commerce brands with a real Facebook and Instagram ad budget who want AI to audit accounts, test creative and adjust budgets instead of doing it by hand.
Other options worth a look
Tool·Client acquisitionAutomates bidding and budgets across Meta, Google Ads, TikTok and Snapchat with rule-based triggers.Paid social
From $45/mo yearly
Tool·Client acquisitionRun and manage Facebook and Instagram advertising campaigns directly from Meta's native platform.Paid social
Tool·Client acquisitionCreate, target and measure video advertising campaigns to reach audiences on the TikTok platform.Paid social
From $600/mo- Tool·Client acquisitionAdvertise your products and services to reach professionals and decision-makers with targeted campaigns on LinkedIn.
Paid social
Tool·Client acquisitionRuns paid campaigns on X, formerly Twitter, to reach audiences by interest, keyword and follower lookalikes.Paid social
- FETool·Client acquisitionDelivers algorithmic Buy Box repricing and paid ad automation coupled with granular profitability analytics for marketplace sellers.
Paid social
From $100/moFree plan