Apollo vs Reply.io

Two Outbound tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Apollo comes out ahead. Here is why, point by point.

What the data says

Both cover 4 of the 4 features we compared.
Only Apollo has a free plan to start on.
Both start at $49/mo.
Both have an API and an MCP server, so either works with AI employees.
In our Outbound ranking, Apollo places 2 and Reply.io 4 of 33.

Side by side

Apollo and Reply.io compared
8 points compared	Apollo	Reply.io
Starts at	$49/mo	$49/mo
Free plan	Yes	No
API	Yes	Yes
MCP server	Yes	Yes
Built-in email warmup	Yes	Yes
Built-in lead database	Yes	Yes
Built-in outreach (sequences/dialer)	Yes	Yes
Unified inbox	Yes	Yes
Links	Visit	Visit

Plans and pricing

Apollo

FreeFree forever with limited credits; connect Gmail accounts only.Free
BasicPer seat per month billed monthly; email sequencing and core integrations for individual sellers.$49/mo/seat
ProfessionalPer seat per month billed monthly; higher credit limits, AI features, call recording and advanced CRM integrations.$99/mo/seat

Reply.io

Email VolumeFrom $49 per month billed annually for 1,000 active contacts; unlimited users and mailboxes; the monthly price scales with contacts.$588/yr
MultichannelPer user: $99 monthly or $89 per user per month billed annually; email, LinkedIn, calls and SMS.$99/mo/seat
Jason AI SDRFully automated AI SDR from $500 per month.$500/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Apollo if…

Lean B2B sales teams and founders running outbound who want a contact database, email sequences and a dialler in one place instead of three separate subscriptions.

Visit Read the review

Choose Reply.io if…

B2B sales teams, SDRs and founders running outbound across email, LinkedIn, calls and SMS who want one tool to sequence the touches, handle replies and keep a record of every prospect.

Visit Read the review

Other options worth a look

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Builds sender reputation for new email accounts by warming them through a network of real inboxes.
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Dealfront
Identifies website visitors by company and provides EU-based B2B contact data with buyer intent signals.
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Hunter
Finds and verifies professional email addresses and sends cold email sequences from one workspace.
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From €34/mo yearlyFree plan
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