Ahrefs vs Scrunch AI

Two SEO tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Ahrefs comes out ahead. Here is why, point by point.

What the data says

Both cover 2 of the 2 features we compared.
Only Ahrefs has a free plan to start on.
Both have an API and an MCP server, so either works with AI employees.
In our SEO ranking, Ahrefs places 2 and Scrunch AI 8 of 15.

Side by side

Ahrefs and Scrunch AI compared
6 points compared	Ahrefs	Scrunch AI
Starts at	€27/mo	$250/mo
Free plan	Yes	No
API	Yes	Yes
MCP server	Yes	Yes
Citation & source tracking	Yes	Yes
Share of voice vs competitors	Yes	Yes
Links	Visit	Visit

Plans and pricing

Ahrefs

Ahrefs FreeFree limited access to Site Explorer and Site Audit for verified site owners.Free
StarterEntry plan to see what people search and spy on competitors, limited data.€27/mo
LiteIncludes 1 user, 5 projects, 750 tracked keywords and API and MCP access; extra users cost 37.4 per month.€119/mo
StandardIncludes 1 user and more projects and data than Lite; extra users cost 56.1 per month.€229/mo
AdvancedFor in-house teams, includes 1 user; extra users cost 74.8 per month.€419/mo
EnterpriseAnnual commitment required; uncapped API, SSO, audit log and unlimited historical data.€1,394/mo

Scrunch AI

CoreFor brands: 125 prompts, 5,000 responses per month, 4 LLMs, 5 user licenses, 1 brand workspace.$250/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Ahrefs if…

B2B founders, marketers and agencies who treat organic search and content as a real growth channel and need reliable backlink, keyword and competitor data.

Visit Read the review

Choose Scrunch AI if…

Marketing and growth teams, and agencies, who want to see how their brand appears in AI answers from ChatGPT, Gemini, Claude and Perplexity, and fix pages AI models struggle to read.

Visit Read the review

Other options worth a look

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Unify keyword research, backlink analysis, technical audits and rank tracking in one dashboard.
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From €112.52/mo yearlyFree planAffiliate link
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Frase
Research competitors, draft long-form content and optimise it for Google and generative search.
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From $39/mo yearly
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Otterly.AI
Monitor how your brand appears inside AI search results across ChatGPT, Perplexity, Google AI and Copilot.
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From $25/mo yearly
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Semrush AI Toolkit
Track how your brand appears in AI search answers and measure your share of voice.
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From €94.94/moAffiliate link
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Profound
Tracks how AI assistants describe your brand and recommends content changes to improve those answers.
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