Usage and retention tools

Retention is how many customers stay with you over time. It is usually more important than acquisition because it directly improves profit and it is often cheaper to improve. Learn how to measure churn, find the reasons people leave, and build a product and experience that keeps customers coming back.

1. 

   01Freshchat

   Consolidate web chat, email, SMS and social messaging into one agent inbox with AI bots.

   Best for: Support and sales teams who want live chat and messaging on their website, app and messaging channels in one agent workspace, with AI bots for common questions, especially Freshworks users.

   VisitRead the review

   Free plan

   Yes

   Price

   From $19/mo

   MCP server

   Yes

   API

   Yes

• Playbook·Value creation·Build

  AI coding

  Writing copy that feels like conversation instead of marketing. How to sound like yourself.

  12 chapters

  Open playbook
• Playbook·Value creation·Usage and retention

  Keep customers longer

  Build an onboarding and retention system that keeps customers engaged, identifies risks early, and turns satisfaction into longer relationships.

  18 chapters

  Open playbook
• Playbook·Value creation·Onboarding and activation

  Lead Activation: Turn Sign-ups into Active, Sales-Ready Users

  A way for a solo B2B founder to close the gap between a lead raising their hand and reaching first value, the leading indicator that predicts revenue weeks ahead.

  13 chapters

  Open playbook
• Playbook·Value creation·Usage and retention

  Pick your north star metric: one for your stage and motion, never a borrowed PLG number

  Choose one metric matched to your stage and business model to guide growth decisions, not vanity numbers.

  9 chapters

  Open playbook
• Playbook·Value creation·Usage and retention

  Win back the customers you lost

  Win back churned customers by treating them as your warmest pipeline, since they already know your product and once chose to pay for it.

  8 chapters

  Open playbook