A lead scoring model that earns its keep
A way for a B2B growth lead to build a lead scoring model that scores fit and intent as two separate axes, instead of one number that hides which lead needs what.
The way the work gets done, written down
A playbook for each production line in the six factories, chapter by chapter: clear enough for you to run today, and for an AI employee to take over tomorrow.
51 playbooks · 800 chapters · 4 factories
Client acquisition37 playbooks
They buy, from the moment someone is buying to the signature
Accelerate your pipeline
Design a closing workflow with clear next steps, e-signatures, and handoff procedures that turn verbal yeses into signed contracts efficiently.
Attribution
Learn where buyers come from by asking them directly and capturing their response in your CRM system.
Booking
Create a frictionless path from interest to scheduled meeting with confirmations, reminders, and no-show handling that maximises every opportunity.
Content marketing
Publishing writing and video that earns attention on its own, then compounds as it keeps being found.
Conversion optimisation
Improving the percentage of prospects who become customers. Small improvements here compound into major revenue gains.
Convert more pipeline
The full journey from first meeting to signed contract. How to improve conversion at every stage of your sales pipeline so more opportunities become revenue.
CRM
Managing your sales pipeline and revenue operations so deals don't fall through cracks. RevOps connects the two so forecasts hold up.
Discovery calls
Structure your first sales conversation to uncover real needs, build trust, and position your solution as the obvious next step.
Email nurture
Build automated email sequences that educate leads over time, build trust at every touchpoint, and move prospects toward a buying decision at their own pace.
Follow-up
Keep deals moving by following up consistently, staying visible and creating a plan the buyer commits to.
Funnel metrics
A guide for a B2B growth lead to the five funnel metrics that actually move revenue, so a dashboard full of numbers points at one thing to fix this week.
Growth experiments
Create a structured experimentation system that prioritises high-impact tests, produces valid results, and builds institutional knowledge with every cycle.
HubSpot commerce hub
Set up your product library, quote templates, and invoicing so quoting is fast, accurate, and professional.
HubSpot marketing hub
Set up email sending, campaign tracking, lead handoffs, and marketing dashboards so your hub turns activity into measurable pipeline.
Lead capture
Implement forms, lead magnets, and conversion points strategically so anonymous traffic turns into known contacts you can nurture and qualify.
Lead magnets
A guide for a B2B growth lead to build lead magnets worth more than the email address they cost, in a market where readers already fight subscription fatigue.
Lead qualification
Build a scoring and qualification framework that separates genuine buying intent from casual interest, so sales invests time where it counts.
LinkedIn organic
Turn your LinkedIn profile and content into a demand generation channel that builds authority, attracts ideal buyers, and starts conversations at scale.
Mutual action plan
Close deals faster by creating a mutual action plan built on the buyer's priorities, not your sales process.
Objection handling
Turn objections into conversations by listening for what buyers actually care about, then building trust.
Outbound
Going directly to prospects is often the fastest way to close early revenue. Outbound sales works best when you know who to call and why they should listen.
Paid search
Search engine ads (SEA) let you reach people who are already searching for what you sell. It is one of the most predictable channels for early-stage companies.
Paid social
Paid advertising on social platforms and display networks turns your budget into awareness and customers. These channels work best when you know your best customer and can measure return.
Pipeline Hygiene and Forecasting With AI Agents
Clean your pipeline and forecast accurately by using AI agents to audit data and spot deals at risk.
Proposals
A proposal or quote is the document that turns a conversation into a commitment. It needs to be clear, accurate and hard to say no to.
Run a Pipeline Solo With AI: The Sales System for Founders Without a Sales Team
A way for a solo founder to build an AI-run sales pipeline in an afternoon, so admin and follow-up run themselves and only the closing conversations need you.
Sales calls
A sales call is where deals happen. How you run them shapes your close rate and how fast you grow.
Sales hub configuration
Configure your sales team's HubSpot workspace so reps sell from one system: pipeline, meetings, sequences, quotes, and dashboards.
Sales sequences
Build and automate sales follow-up sequences that keep deals moving through your pipeline without manual chasing.
SEO
Search engine optimisation (SEO) is getting found in search results without paying for ads. It is free in clicks but takes time and consistency to build.
Speed to Lead: The Five-Minute Window B2B Founders Keep Losing
Win deals by contacting leads within five minutes, before competitors move in and buyers lose interest.
The lead gen channels worth your time
A guide for a lean B2B founder to pick two or three lead generation channels and run them deep, instead of ten channels run badly.
Tracking
Measuring what works and following data to make better decisions. It tells you which changes are worth keeping and which to drop.
Website
Your website is your first impression and your sales team rolled into one. What it says and how it feels matters.
Website chat
A way for a B2B founder to turn their website into a live filter, where an AI agent qualifies visitors and books the ones worth a call straight onto the calendar.
Win-loss analysis: learn from every deal you lose
Learn why you win and lose by running interviews with customers and lost deals, then acting on the insights.
Value delivery6 playbooks
They get the result and stay, from the signature to renewal
Build Expansion Signals Into Your Motion: A How-To Guide
A how-to for a B2B growth lead to build expansion signals from seat utilisation and feature adoption, so the product flags accounts ready to grow before the renewal call.
Compound your customer lifetime value
A guide for a B2B growth lead to treat lifetime value as a lever to engineer, not a year-end score, by compounding revenue from customers already won.
Grow existing accounts
Create upsell and cross-sell workflows that grow existing accounts by matching additional solutions to evolving customer needs.
Run Customer Success Without a CS Team
A way for a solo founder to run customer success as a system of AI-flagged signals, catching accounts about to churn or expand without hiring a CS team.
Service hub configuration
Set up ticket pipelines, customer success workspace, and health scores so your team catches problems before customers churn.
Upsell & Cross-Sell Triggers Run by AI Agents
Grow revenue from existing customers by using AI agents to spot when they are ready to buy more.
Value creation5 playbooks
What we make, whatever its type: software, a service or a course
AI coding
Writing copy that feels like conversation instead of marketing. How to sound like yourself.
Keep customers longer
Build an onboarding and retention system that keeps customers engaged, identifies risks early, and turns satisfaction into longer relationships.
Lead Activation: Turn Sign-ups into Active, Sales-Ready Users
A way for a solo B2B founder to close the gap between a lead raising their hand and reaching first value, the leading indicator that predicts revenue weeks ahead.
Pick your north star metric: one for your stage and motion, never a borrowed PLG number
Choose one metric matched to your stage and business model to guide growth decisions, not vanity numbers.
Win back the customers you lost
Win back churned customers by treating them as your warmest pipeline, since they already know your product and once chose to pay for it.
People3 playbooks
Employees, fractionals, freelancers and AI agents, counted as one workforce
Get the chaos out of your head
A calm operating system for a one-person firm, where agents run the triage, scheduling and noise-clearing you used to carry in your head.
Master your workweek
Create the communication habits, async workflows, and collaboration tools that let a growth team move fast without stepping on each other's toes.