Senior growth people, working inside your company
What an Operator is
The person who installs Solid Growth in your company and runs your first 12 weeks.
- 15 years
Senior people only
Every Operator has built growth machines before. The first has done it since 2010.
Owns the factory where you are stuck
One lead Operator takes the factory your audit points to, end to end, and can bring in a specialist for one more.
Works inside your company
In your workspace, in your weekly growth meeting, on your production lines.
Hands the work to AI employees
What the Operator writes down, AI employees take over, a little more every cycle.
Certified on a real company
Trained in the Academy and certified after a supervised first cycle.
The Operators
Senior people who have built growth machines before. Ewoud is the first; more join through the Academy.

Ewoud Uphof
Building growth machines since 2010, for his own companies and B2B clients across a dozen industries.
Book a callDraft operator
DRAFT: a specialist operator for the value creation factory.
Draft operator
DRAFT: a specialist operator for the people factory.
Draft operator
DRAFT: a lead operator for the value delivery factory.
What clients say after working with an Operator
From founders and growth teams at B2B SaaS, e-commerce and multinationals, in their own words.
- Client companies we may name
- 34
- Reviews from clients and students
- 33
- Years teaching growth at The Talent Institute
- 10
- Lead Operator per company
- 1
“Ewoud helped us find impactful retention funnel improvements with a framework suited to our business model. He challenged our approach with the right questions.”

Christoph van der Klaauw
“Ewoud has helped me well in identifying the biggest challenges of my business. By listening carefully and asking the right questions, I realized that the biggest 'problems' I thought were hindering growth are not the issue.”

Max Savonije

“The sessions were very useful in dissecting our key KPIs (Revenue and CLV) into the underlying metrics and their interrelationships. By building KPI trees and customer journeys, I gained insight into the types of drivers that can accelerate certain growth.”

Jesper Elders

“Ewoud's lightning-fast strategic and creative thinking, systematic approach, and enthusiasm make his methods both fun and valuable. Despite our marketing experience, Ewoud provided fresh insights and practical tips for each funnel step through his probing questions.”

Marloes van Gasteren

How it works when you bring in an Operator
From the first look at your company to a machine that runs without us.
- 1
Start with the free audit
A maturity score for each of the six factories shows where growth is stuck.
- 2
Meet your Operator
We match you with a lead Operator for that bottleneck. They can bring in a specialist for one factory.
- 3
Run the first cycle
Your Operator installs Solid Growth, leads the weekly growth meeting, fixes the bottleneck and writes the processes down.
- 4
The machine takes over
Weekly decisions and quarterly cycles, with AI employees taking over more of the work each cycle.
Bring in an Operator
Book a call, or start with the free audit and we match you with the right one.
Are you a growth expert who wants to run companies on Solid Growth?
Become an Operator